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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
C) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.

2. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A) <<-- !~ -->
B) <comment> and </comment>
C) <#-- and -->
D) <!-- and -->

3. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) In the import configuration, select the "First line contains column names" check box.
B) You must delete the first row of the file before performing the import. Your file must contain actual data only.
C) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
D) In the field mapper screen, select the "Columns Already Included" check box.

4. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
B) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
C) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.

5. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.

A) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0
B) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
C) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
D) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.

Solutions: