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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Image pixel
B) User data API
C) Mobile direct ingest
D) Asynchronous javascript tag

3. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The data provider is not already a linked partner.
B) Multiple email addresses are not separated by commas.
C) The requested data is too high volume.
D) The data provider has blocked the account.

4. Which of the following is a reason to review and update a taxonomy?

A) Taxonomy permissioning has been activated.
B) The Category Value Assessment has been requested and addressed.
C) There are too many categories in the taxonomy and it is hard to find the right data.
D) It has been a month since the last audit was conducted.

5. Describe the features of an Audience Injection App that uses SDT.

A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
C) The client shares the audience with you. This will generate an email notification that includes the audience composition.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

Solutions: