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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and Targeting | 15% | - Audience Management
|
| Topic 2: Reporting and Optimization | 10% | - Performance Analysis
|
| Topic 3: Recommendations and Decisioning | 12% | - Personalization Logic
|
| Topic 4: Campaigns and Experiences | 22% | - Web Personalization
|
| Topic 5: Integrations | 11% | - Salesforce Ecosystem Integration
|
| Topic 6: Data Management and Identity | 18% | - Customer Data Collection
|
| Topic 7: Interaction Studio Fundamentals | 12% | - Platform Overview
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. Which two items can be included in the total engagement score calculation?
A) Visits
B) Time of Day
C) Identity merge date
D) Actions
2. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
A) Directory
B) Catalog
C) Channel
D) Dimensions
3. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A) Einstein Decision
B) Catalog items
C) Einstein recipes
D) Promotion
4. Which scenario is a valid interaction studio use case?
A) Recommendations in emailwhich are personalised at send time
B) Recommendations in email which are personalized at open time
C) Machine learning driven insights within a customer database
D) Behavioural targeting with 3rd party audience data
5. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A) Exclusion
B) Variation
C) Ingredients
D) Booster
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |
