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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Onboarding and Integration | - Third-party data integration - Data ingestion methods |
| Topic 2: Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
| Topic 3: Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
| Topic 4: Privacy, Governance, and Data Compliance | - Data privacy principles - User consent and governance controls |
| Topic 5: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question 1
Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)
A. Image pixel
B. User data API
C. Mobile direct ingest
D. Asynchronous javascript tag
Question 2
How often must you review and assess a client's taxonomy for maintenance?
A. Quarterly
B. Daily
C. Yearly
D. Weekly
Question 3
Which two are primary use cases for tagging media creatives? (Choose two.)
A. Site Side Optimization
B. Frequency capping
C. Media validation
D. Prospecting
Question 4
Which scenario requires taxonomy updates?
A. Some categories have more than 100,000 inventory.
B. No categories have inventory of more than 10,000 users.
C. All categories have inventory of more than 10,000 users.
D. Some categories have zero inventory.
Question 5
Which of the following strategies exhibits Oracle DMP data scoping best practices?
A. Collect only personally-identifiable information, to correlate it within the DMP.
B. Collect and store only online interactions, as the DMP is an online platform.
C. Collect strategic data points, designed to identify customer engagement.
D. Collect all data, regardless of granularity, to manage it within the DMP.
Solutions:
| Question 1 Answer: B,C | Question 2 Answer: D | Question 3 Answer: B,C | Question 4 Answer: A | Question 5 Answer: C |
