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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Branding, Deliverability & Email Management | 13% | - Subscription and preference management - Email configuration, personalization and compliance - IP warming and deliverability setup |
| Topic 2: CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities |
| Topic 3: Data Management & Import/Export | 14% | - Data standardization and prioritization - Contact/account fields, views and custom objects - Data import/export tools and automation |
| Topic 4: Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Topic 5: Security & Administration | 12% | - Asset permissions and contact-level security - User creation and security groups - Company and instance settings |
| Topic 6: Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Form creation, advanced techniques and external integration - Landing page configuration and customization |
| Topic 7: Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Automation logic and workflow design - Campaign Canvas configuration and usage |
| Topic 8: Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Platform architecture and core concepts - Data objects, relationships and data capture |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Under which circumstances would Eloqua consider an email address soft-bounced?
- A. The email address is invalid.
- B. The recipient's inbox is full.
- C. There were three unsuccessful send attempts in 12 months.
- D. The recipient marked the email as spam.
Correct Answer: B 🗳️
How should you configure an external call to work with Custom Object records?
Response:
- A. Create an external call and set the datatype to User.
- B. Create an external call and set the datatype to Contact, then ensure that linked data objects is selected.
- C. Create an external call and set the datatype to Custom Record.
- D. Create an external call and set the datatype to Data Card.
Correct Answer: C 🗳️
When performing Email Marketing configuration, which two items should be provided? (Choose two.)
- A. list of additional websites to track
- B. a subscription management option
- C. list of processing steps after a form is submitted
- D. lists of bouncebacks, unsubscribes, contacts not in CRM and competitor domains
Correct Answer: B,C 🗳️
Which action does Strict Mode Tracking enable? (Choose the best answer.)
- A. It filters out select IP addresses from being tracked within Eloqua.
- B. It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua.
- C. It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.
- D. It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID.
Correct Answer: C 🗳️
Which two statements are true about the relationship between contacts and custom objects records in Eloqua? (Choose two.)
- A. Many contacts can link to the same custom object record in a custom object.
- B. A custom object record in a custom object can only link to one contact.
- C. A contact can link to more than one custom object record in a custom object.
- D. A contact can link to only one custom object record in a custom object.
Correct Answer: B,C 🗳️
