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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results for insights - Evaluate audiences and share with Adobe Experience Platform tools - Select correct components for analysis scenarios |
| Components | 30% | - Create subsets of data using components and filters - Translate business questions into relevant components - Build non-admin components to address business requirements |
| Distribution | 12% | - Curate available fields within reports and dashboards - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders |
| Reporting | 32% | - Select appropriate visualizations or tables for business needs - Apply and configure date ranges effectively - Determine correct data views based on sources, identities, date ranges |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Question 1
Which key steps should be performed when translating business questions into data components in Adobe CJA?
(Select two.)
Response:
A. Define Dimensions for Analysis
B. Create Data Views Manually
C. Identify Relevant Metrics
D. Apply Pre-Built Visualizations
Question 2
Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:
A. Enable Real-Time Data Refresh
B. Schedule Data Ingestion Checks
C. Use Profile Merge Policies
D. Apply Event Filters for Specific Actions
Question 3
Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:
A. Key Metrics Report
B. Summary Table
C. Pivot Table
D. Cohort Table
Question 4
The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:
A. In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
B. Select a custom range and manually adjust the start and end dates every week
C. In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
D. In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
Question 5
What filter container would you use for isolating a behavior in a specific section of your website?
Response:
A. Audience container
B. Event container
C. Session container
D. Person container
Solutions:
| Question 1 Answer: A,C | Question 2 Answer: C,D | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: B |
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