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Salesforce AP-212 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Loyalty performance tracking
|
| Data Model and Integration | - Loyalty data architecture
|
| Member and Account Management | - Member enrollment and profiles
|
| Loyalty Management Fundamentals | - Core concepts of loyalty programs
|
| Program Setup and Configuration | - Loyalty program structure
|
| Engagement and Promotions | - Campaign and promotion setup
|
Salesforce Loyalty Management Accredited Professional Sample Questions:
What is the most efficient way to automatically reset qualifying points for high volume Loyalty Programs?
- A. The reset period is defined at the Tier Group level; Loyalty Management will automatically process it every night to ensure efficient point calculation
- B. Create Schedule-Triggered Flow that to be executed every night This flow will scan the expired reset Period at the Group Level and rese the points using the out-of-the-box Reset point flow action
- C. Use the out-of-the-box 'Reset Qualifying Points" data processing engine and trigger its execution using, for instance, a Schedule-Triggered Flow.
- D. Develop an Apex Time Trigger to scan all Member Currencies and reset Qualifying points every time a reset period has expire
Correct Answer: C 🗳️
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The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
Which two integrated Salesforce applications can facilitate this com
- A. Salesforce Customer Data Platform
- B. Salesforce Marketing Cloud
- C. Salesforce Field Service Lightning
- D. Salesforce Cloud Intelligence
Correct Answer: A,B 🗳️
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A company has new accrual and redemption partner that they wish to add to its Loyalty program as part of a strategic business partnership.
Once the Administrator selects the loyalty program, which steps should the Administrator take to add new partner to the program?
- A. Chose relevant account name to Associate to the program > Set program partner type to 'Both' (Accrual and Redemption)
- B. Enter the program partner name > Associate to an account> Set program partner type to 'Both' (Accrual and Redemption)
- C. Enter the program partner name > Associate to a Partner Contact Name > Set program partner type to
'Both' (Accrual and Redemption) - D. Enter the partner contact name > Associate to a partner Contact Name > Set program type to 'Both' (Accrual and Redemption)
Correct Answer: B 🗳️
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Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?
- A. Issue tickets to a concert to any Loyalty member that posts a product review on social media
- B. Maintain a Loyalty solution on separate systems (Loyalty Management for accruals and an External Analytics system) to ensure data integrity
- C. Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities
- D. Create a Loyalty program tier with member benefits to keep customers engaged.
- E. Define a transactional point-based program, in which one point is earn for every dollar spent
Correct Answer: A,C,D 🗳️
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What is the recommended approach to creating a large multi-country, multi-currency, and tier-dependent Redemption Catalogue?
- A. Create a Decision Table and define the Redemption Catalogue as business rules.
- B. Create a Loyalty Process with different rules to manage every combination
- C. Create a Decision Tree using Flows with a leaf for every combination
- D. Create an Apex Class and implement a Redemption Catalogue engine.
Correct Answer: A 🗳️
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