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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

Question 1

Disadvantages of concept testing include which of the following?
I. Personal taste cannot be measured in a concept test
II. It is very difficult to test new technologies in a concept test
III. Characteristic human behavior can skew results
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have

A. I, II, III, IV
B. C. I, II, IV
C. I, II, III
D. D. II, III, IV

Question 2

According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing project-level success depends on the firm's project strategy.

A. True
B. False

Question 3

Who should be involved in the application of scoring new product opportunities:

A. only the marketing manager
B. only the Chief Executive
C. a cross-functional team
D. only the new product manager

Question 4

A company is developing a product thst is basically a realtively simple line extension of existing products. I knows the market well and the risks associated with product failure are low. What type of Stage-Gate process would be most likely appropriate for this development

A. A 5-stage process with heavy emphasis on initial business analysis
B. A 3-stage process with a strong emphasis on pre-launch test test marketing
C. A 5-stage process with significant market reaserch research built into the decision-making
D. A relatively short 3-stage process focusing on speed to market

Question 5

You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:

A. Run a volumentric study of the most profitable product prototype to forecast sales
B. Color code the feature sets so that they are easily identified by the user
C. Add fake sets of features to see if respondents identify the actual product features
D. Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices

Solutions: