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DMI PDDMv5.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Search Engine Optimization (SEO) | 18% | - Keyword research & content optimization - On-page & off-page optimization - Local & international SEO - Technical SEO & site structure |
| Topic 2: Content Marketing | 15% | - Storytelling & audience engagement - Content strategy & planning - Content distribution & promotion - Measuring content performance |
| Topic 3: Digital Marketing Strategy & Planning | 20% | - Customer journey & audience insights - Legal compliance, privacy & ethics - Digital marketing landscape and trends - Data-driven strategy development |
| Topic 4: Search Engine Marketing (SEM) & PPC | 15% | - Paid search fundamentals - Google Ads campaign setup & management - Bidding strategies & quality score - Display & video advertising |
| Topic 5: Email Marketing & Automation | 10% | - Marketing automation workflows - Deliverability & performance metrics - List building & segmentation - Campaign design & personalization |
| Topic 6: Digital Analytics & Measurement | 12% | - Conversion optimization & testing - KPIs, ROI & attribution modeling - Google Analytics 4 implementation - Reporting & data-driven decision making |
| Topic 7: Social Media Marketing | 15% | - Social advertising & influencer marketing - Community management & engagement - Platform-specific strategies - Social listening & analytics |
| Topic 8: Emerging Channels & E-Commerce | 5% | - Mobile marketing & optimization - AI & marketing technology - E-commerce & social commerce |
