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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Include a Verification activity between each step of an automation.
B) Add each Send Email activity to a single step in an automation.
C) Add each Send Email activity to different steps in an automation.

2. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Recommendations
B) Einstein Copy Insights
C) Einstein Messaging Insights

3. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?

A) Nothing - bounce rates up to 30% are acceptable.
B) Continue monitoring the bounce rate for changes.
C) Remove the bounced addresses before the next send.

4. An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A) Download out new mobile app here
B) Out new mobile app
C) Download now

5. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Engagement Split
C) Behavioral Trigger

Solutions: