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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Minimize complaints and bounces to establish a good reputation with each ISP.
B) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
C) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
D) Send carefully planned content to highly engaged recipients.
E) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

2. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) ADDRESS_
B) PET_ID_
C) EMAIL_ADDRESS_
D) CUSTOMER_ID_

3. The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?

A) You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
B) Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.
C) Create the custom report and schedule it to be sent by email to the executive team every single day.
D) Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.

4. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) $ {CONTACTS.FNAME}
B) #FNAME. CONTACTS
C) $CONTACTS.FNAME
D) FNAME ($CONTACTS)

5. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Single Clicks, Sent Date = 3 days
B) Measure = Responders, Interval = 3 days
C) Measure = Responders, Event Date = 3 days
D) Measure = Total Clicks, Interval = 3days
E) Measure = Unique Conversions, Event Date = 3 days

Solutions: