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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
A) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
B) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
C) The column to be used as the table's primary key must be named something different in each profile list.
D) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
2. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
A) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
B) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
C) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
D) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
3. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
A) You don't have the segment group feature enabled in the Account Administration settings.
B) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
C) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
D) You should have created a corresponding filter for each rule set to be used to identify the segment group.
4. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?
A) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
B) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
C) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
D) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.
E) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
5. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
A) The file to be imported should be located on anycloud server.
B) The file to be imported should be located on your hard drive.
C) The file to be imported should be on the SFTP server dedicated for Responsys.
D) The file to be imported should be located in the Connect data warehouse in Responsys.
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: D |
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