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DMI CPDSv2.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Nurturing, Closing & Compliance | 5% | - Digital closing strategies - Ethics and data protection rules - Lead nurturing techniques |
| Topic 2: Data, Analytics & Performance | 15% | - Data-driven decision making - Key sales KPIs and metrics - Tracking and reporting results |
| Topic 3: Social Selling & Channels | 25% | - Content for engagement and trust - Social media platforms for sales - LinkedIn, Facebook, Twitter strategies |
| Topic 4: Digital Selling Fundamentals | 20% | - Digital sales framework - Evolution of digital selling - Modern buyer journey |
| Topic 5: CRM & Sales Automation Tools | 15% | - CRM system fundamentals - Tool integration and usage - Sales automation workflows |
| Topic 6: Digital Strategy & Buyer Personas | 20% | - Developing digital selling strategies - Creating detailed buyer personas - Customer journey mapping |
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