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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Number
B) Text
C) Decimal
D) Boolean

2. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A) Identify and assign appropriate keys to tie records together.
B) Ensure all available data is included.
C) Remove nonessential data for marketing purposes.
D) Ensure every data source has a sendable field.
E) Normalize data and fields to prevent redundancy.

3. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Ensure employees have opted in to the test email list or data extension
B) Ask employees to use personal email addresses instead of corporate email addresses
C) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
D) Import employee email addresses into All Subscribers with an "Active status

4. Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7

A) Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
B) Minimum Password Length, Password Complexity, Password History, Expiration Period
C) Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
D) Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions

5. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) Data Extract Activity
B) Decryption Activity
C) Import Activity
D) File Transfer Activity

Solutions: