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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Topic 2: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 3: Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Topic 4: Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns |
| Topic 5: Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. List Unsubscribes
- B. Journey Builder Sends
- C. Publication Lists
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
- A. Incorrect Sending Relationship
- B. Failure to choose the send classification
- C. Two fields with ''Email Address data type
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. API Event Entry Source
- B. Contact Event Entry Source
- C. CloudPages Entry Source
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO outlet store. The campaign will need to send upto three emails but stop sending to each specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Decision Splits
- B. Exits
- C. Goals
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?
- A. Journey Butter
- B. Automation Studio
- C. Contact Builder
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
