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DMI PDSMM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics, Measurement & Optimization | 15% | - ROI calculation - Continuous improvement - Social listening and sentiment analysis - Key metrics and reporting |
| Topic 2: Social Media Strategy & Planning | 25% | - Social media landscape and trends - Audience research and persona development - Social media policy and governance - Competitor analysis - Goal setting and KPIs |
| Topic 3: Platform Selection & Management | 25% | - Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok - Profile optimization - Platform algorithms and best practices - Community management and moderation |
| Topic 4: Social Media Advertising | 15% | - Ad formats and optimization - Paid campaign setup and targeting - Retargeting and lookalike audiences - Budgeting and bidding strategies |
| Topic 5: Content Strategy & Creation | 20% | - Video and live content production - AI tools for content creation - Copywriting and visual content - Content planning and calendars |
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