[2021] Verified 1Z0-1032-20 Dumps Q&As - 1 Year Free & Quickly Updates
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NEW QUESTION 24
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- B. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- D. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
Answer: A
NEW QUESTION 25
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- B. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
- C. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- D. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
Answer: A
NEW QUESTION 26
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
- A. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- B. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
- C. You don't have the segment group feature enabled in the Account Administration settings.
- D. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
Answer: B
NEW QUESTION 27
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- B. <document="${//all content/. . /acme_marquee.htm}">
- C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- D. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
Answer: A
NEW QUESTION 28
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- B. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- D. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
Answer: D
NEW QUESTION 29
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- B. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- D. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- E. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
Answer: B,C,E
NEW QUESTION 30
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
- A. <dynamicregion>
- B. <td>
- C. <br>
- D. <div>
Answer: C,D
NEW QUESTION 31
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. You should test all links manually.
- B. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
- C. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- D. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
Answer: D
NEW QUESTION 32
In RPL, how do you reference a value in a data source?
- A. project_name.field_name
- B. fieldname
- C. data_source.field_name
- D. data_source_alias.filed_name_alias
Answer: B
NEW QUESTION 33
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. products that were browsed/viewed, where no additional event takes place
- B. pages that were marked as favorite
- C. products added to a shopping cart, where no additional event takes place
- D. search strings entered into a website more than twice
- E. products that were purchased
Answer: A,C,D
Explanation:
Explanation
Reference
http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 34
Which coding practice should you use when coding responsive design email messages?
- A. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- B. Use background images freely; they will just not display if not supported on some platforms.
- C. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- D. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
Answer: C
Explanation:
Explanation
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 35
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Look in each folder until you find the campaign.
- B. Use the Campaign Search feature.
- C. Use the Manage Campaign screen.
- D. Use the Campaign Debugger tool.
Answer: B
NEW QUESTION 36
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Time stamp
- B. Memo text - unlimited number of characters
- C. Medium text - up to 100 characters
- D. Binary string
- E. Number
- F. Currency
Answer: A,B,E
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/data-types-fieldnames.htm
NEW QUESTION 37
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
- A. Measure = Responders, Event Date = 3 days
- B. Measure = Total Clicks, Interval = 3 days
- C. Measure = Single Clicks, Sent Date = 3 days
- D. Measure = Responders, Interval = 3 days
- E. Measure = Unique Conversions, Event Date = 3 days
Answer: B
NEW QUESTION 38
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- B. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- C. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns. - D. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
Answer: A
NEW QUESTION 39
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- B. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- C. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
- D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
Answer: D
NEW QUESTION 40
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