MB-220 Exam Preparation Material with New MB-220 Dumps Questions

MB-220 2025 Training With 250 QA's

Microsoft MB-220 certification exam is designed for individuals who want to prove their expertise in Dynamics 365 Marketing. Microsoft Dynamics 365 Marketing Functional Consultant certification is intended for functional consultants who have a strong understanding of how to configure and use Dynamics 365 Marketing to meet the needs of their clients. The MB-220 exam is a part of the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification path.

Microsoft MB-220 certification exam is an excellent way for professionals to demonstrate their expertise in Microsoft Dynamics 365 Marketing. Microsoft Dynamics 365 Marketing Functional Consultant certification can help individuals stand out from their peers in the job market and can open up new career opportunities. Additionally, the certification can help organizations identify individuals who have the skills and knowledge to help them improve their marketing efforts and achieve their business goals. Overall, the Microsoft MB-220 certification exam is an excellent investment for professionals looking to advance their careers in marketing and for organizations looking to improve their marketing capabilities.

 

NEW QUESTION # 101
You have been tasked with creating a Customer Journey Template that will be used as a starting point by others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts and group the journeys by the contacts account.
Which template contains all of the necessary elements to meet these requirements?

• A. Purpose: Sales, Target: Contacts. Language: French. Is recurring: Yes
• B. Purpose: Multipurpose. Target: Accounts. Language: French. Is recurring: Yes
• C. Purpose: Sales, Target: Accounts. Language: French. Is recurring: No
• D. Purpose: Multipurpose. Target: Contacts. Language: French. Is recurring: Yes

Answer: B

Explanation:
Explanation
The Target must be set to Accounts for the required grouping (and recurring must be Yes).
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns

NEW QUESTION # 102

Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:

NEW QUESTION # 103

You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:

References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and- examples-in-microsoft-dynamics-marketing

NEW QUESTION # 104
Preparations for the Buenos Aires event are now complete, and the event is in progress During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.
The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:

NEW QUESTION # 105

Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:

NEW QUESTION # 106
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You click the Go Live button.
Does this resolve your issue?

• A. No
• B. Yes

Answer: B

Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

NEW QUESTION # 107
You are a Dynamics 365 Marketing functional consultant. You are setting up integration with LinkedIn Lead Gen.
You need to configure the integration in order to allow for Leads synchronization from LinkedIn to Dynamics
365 Marketing.
In sequence, which four steps should you take? To answer, move all steps from the list of steps to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:
Graphical user interface, text, application, email Description automatically generated

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration

NEW QUESTION # 108
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. It can automatically create one per interaction that indicates a level of interest in a product or service.
• B. It can automatically create one per visit to a landing page that is configured to create leads automatically.
• C. It can automatically create one per visit to a customer journey that is configured to create leads
  automatically.
• D. It can automatically create only one; each marketing contact equates to one lead.

Answer: B,C

Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle

NEW QUESTION # 109
You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.
Which field type should you use?

• A. Whole Number
• B. Floating Point Number
• C. Single Line on the Text
• D. Decimal Number

Answer: D

Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields

NEW QUESTION # 110

You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:

NEW QUESTION # 111
You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.
You are looking through the gallery of existing customer journey templates to select appropriate one.
Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

• A. Owner
• B. Recurrence
• C. Description
• D. Target
• E. Purpose
• F. Language
• G. Name

Answer: C,E,F,G

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/journey-templates
Topic 1, Case study Contoso
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site training across Europe, North America, and Japan. They have won several awards throughout their 20-year span in the training industry.
Contoso offers training in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps, Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused Marketing Campaigns based on the operating region, in order to meet the local market demands. They use in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso's business was 70% on-site and 30% online, and their marketing efforts were in line with this model. Almost 35% of their total business revenue comes from three countries/regions in Europe:
Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021.
As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365 Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment
Contoso's existing environment consists of the following applications:
* Dynamics 365 Marketing
* Dynamics 365 Sales - 120 Users
* Custom Built Customer Service Portal
* A Call Center application for the 24/7 Support Team
* Custom build CRM Application for Lead and Sales Management
* Office 365
* SharePoint integrated with D365 Sales
* Dynamics 365 App for Outlook
* Microsoft Teams
The Marketing Team
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
Chief Marketing Officer (Entire Organization)
1 - Vice President of Marketing (Entire Organization)
3 - Marketing Heads, one for each region (North America, Europe, and Japan)
6 - Marketing Managers, two for each region (North America, Europe, and Japan)
18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
* Customer Journeys
* Customer Segmentation
* Creating Email Templates
* Creating Marketing Pages, Forms etc.
* Event Management: Live Events and Webinars
* Region-specific Marketing content generation
* Customer Survey Management
* Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
Managing customer journeys and fixing any issues.
Reviewing all marketing survey responses to measure customer satisfaction in real-time.
Capturing and analyzing customer and employee feedback.
Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365 Marketing application.
Building reports and dashboards, and presenting them to the Marketing department leadership using either the standard reports and dashboards, or using Power BI.
Helping the marketing team in the localization of their customer journeys and surveys based on the region they are working in.
Requirements
Localization is the key
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden, and Norway. Contoso wants to make sure that:
* the customer journeys and surveys are executed in the local languages of the above-mentioned countries/regions.
* the Marketing Heads and Marketing Managers are restricted to the information within their operating regions.
* for some of the courses and events, special focus is placed on the above three countries/regions. The marketing team should create content and email templates, and design customer journeys accordingly.
* reports and dashboards are built to give an overview of the region-specific marketing activities.
* there is also a global dashboard available to Management.
Other Critical Requirements
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera.
They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
* identify the days and times when each contact is most likely to be actively reading their email, and deliver their messages accordingly.
* create customer journey templates which are region- and language-specific.
* create effective inbound customer journeys so that the customers are included in the right channel based on their interactions.
* create different activity templates that can be triggered based on the customer interaction and the region they belong to.
* have the ability include specific surveys as part of the customer journey.
* have the ability to create multi-lingual surveys where the customer can choose their preferred language.
* leverage some of the standard Power BI-based reports and dashboards to measure their marketing effectiveness and understand various performance metrics.
* enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
Time zone difference between different regions is causing major issues for their global campaigns resulting in minimal response rates.
Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their execution.
Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel work.
Outbound and inbound customer journeys always required monitoring by a group of marketing team members.
The team members needed to segregate the interactions based on the channels and then manually include them into the correct segments.
User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of navigation and avoid moving between different applications to access information.

NEW QUESTION # 112
You are creating a survey asking how much people like your company's products.
You have the following requirements:
* You need to ask a series of single answer questions.
* Your questions are to be grouped by topic.
* You need to have the same rating scale for the answers, so that respondents can easily select a value from the scale to answer each question.
Which type of question should you add to your survey?

• A. Net Promoter Score
• B. Choice
• C. Likert
• D. Rating

Answer: D

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/available-question-types

NEW QUESTION # 113
Your company's marketing team created several real-time marketing journeys. The Chief Sales Officer asked you to modify one of these journeys in order to create an item in a Microsoft SharePoint list when a customer reaches a certain point in the journey.
You need to create a new Microsoft Power Automate flow and trigger it from the customer journey using a custom trigger called "Add list item.' Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation

NEW QUESTION # 114
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?

• A. No
• B. Yes

Answer: B

Explanation:
Section: Topic 5, Create and manage marketing emails
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

NEW QUESTION # 115
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. It can automatically create one per interaction that indicates a level of interest in a product or service.
• B. It can automatically create one per visit to a landing page that is configured to create leads automatically.
• C. It can automatically create only one; each marketing contact equates to one lead.
• D. It can automatically create one per visit to a customer journey that is configured to create leads automatically.

Answer: B,D

Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle

NEW QUESTION # 116

You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:

NEW QUESTION # 117
A client completes multiple customer journeys that include email tiles. Now, the client wants to implement flow control on future customer journeys to improve open rates and optimize delivery.
What are two accurate statements about the Smart Scheduler feature? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. A Scheduler tile must be used in front of each action segment, which allows you to set the options for Smart Scheduling.
• B. Auto Scheduler enables customer journeys to schedule message deliveries to each individual contact automatically, based on the best time to email as calculated by the Al for that contact.
• C. The Smart Scheduler feature can be enabled inside an outbound journey's email tile.
• D. Auto Scheduler enables customer journeys to schedule message deliveries to each individual contact automatically, based on the last time an email was opened as calculated by the Al for that contact.

Answer: B,C

NEW QUESTION # 118
Your marketing department uses Dynamics 365 Customer Instghts - Journeys to register and manage their marketing campaigns You need to add the campaign table in the same site map as the new Customer Insights - Journeys features m order to allow marketing to work from a single app.
What should you do after opening the marketing app?

• A. In the app designer, add the campaign table as a component to the site map.
• B. In the app designer, add the campaign table as a component.
• C. From the app designer, open the site map designer, and add a subarea with the URL to the campaign table
• D. From the app designer, open the site map designer, and add a subarea for the campaign table.

Answer: D

NEW QUESTION # 119
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they
wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use
in order to correctly help your marketing team to understand the difference between Traditional Emails and
Marketing Emails.
Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?

• A. Yes
• B. No

Answer: B

Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

NEW QUESTION # 120
You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.
How many events will you set up?

• A. One event formatted as on-site only.
• B. One event with Format set to Hybrid.
• C. Two events; one formatted as webinar and the other formatted as on-site only.
• D. Two events; one formatted as simulcast and the other formatted as on-site only.

Answer: B

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-webinar

NEW QUESTION # 121

You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email

NEW QUESTION # 122
You need to create a subscription center marketing form.
Which two toolbox elements must you implement? Each correct answer presents part of the solution.

• A. Captcha
• B. Field
• C. Submit button
• D. Do not email

Answer: C,D

NEW QUESTION # 123
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?

• A. on any publicly-available website, with the URL listed in the Event Management Settings
• B. on your organization's private website, with the login information needed to access it
• C. on any publicly-available website, with the URL listed in the Landing Page Configuration Set
• D. on your organization's website, with the URL listed on the Default Configuration Set

Answer: C

Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings

NEW QUESTION # 124
......

The Microsoft MB-220 exam is made up of multiple-choice questions and has a time limit of 150 minutes. MB-220 exam fee is $165, and candidates can take the exam in-person or online. To pass the exam, candidates must achieve a score of at least 700 out of 1000.

 

Quickly and Easily Pass Microsoft Exam with MB-220 real Dumps: https://www.braindumpsit.com/MB-220_real-exam.html

Microsoft MB-220 Certification Exam Questions: https://drive.google.com/open?id=1VLgGM58IfwL1BpWWNYzHttBlqvdDdJVn