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BBPSD CSFX Exam Syllabus Topics:

BBPSD Customer Service Sample Questions:

Question 1

When a product or service has been specially developed for a particular market segment then we would use a:

A. Concentrated targeting strategy.
B. Not concentrated targeting strategy.
C. Differentiated strategy.
D. Not differentiated strategy.

Question 2

Benchmarking is used to:

A. Measure how your organisation is performing in relation to your competitors.
B. Test customer purchases.
C. Keep track of your daily sales targets.
D. Compare your competitors' prices.

Question 3

In business you must ensure that when you have internal customers you treat them:

A. The same as external customers.
B. Worse than external customers.
C. Better than external customers.
D. As soon as you have dealt with external ones.

Question 4

Positioning a product in the market place should be done by firstly:

A. Positioning.
B. Marketing.
C. Segmenting.
D. Targeting.

Question 5

The most cost effective 24/7 way of gathering and storing customer information for an organisations customer database is by:

A. Phone communication.
B. Face-to-face communication.
C. Internet communication.
D. Written communication.

Solutions: