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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber Engagement and Segmentation | - Preference management and unsubscribes - Segmentation techniques |
| Topic 2: Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Topic 3: Automation and Journeys | - Journey Builder fundamentals - Automation Studio workflows |
| Topic 4: Email Marketing Fundamentals | - Email content creation with Content Builder - Email send types and delivery basics - Subscriber and list management |
| Topic 5: Tracking and Reporting | - Email tracking and performance metrics - Campaign reporting and insights |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
A. Use Automation Studio to query a population into a data extension.
B. Use Filter Contacts criteria in the journey entry source.
C. Use a Decision Split activity on the journey canvas.
Question 2
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A. 
B. 
C. 
Question 3
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
A. SQL Query Activity
B. Attribute Group
C. Data Filter
Question 4
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
A. List Unsubscribes
B. Journey Builder Sends
C. Publication Lists
Question 5
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
A. The Send is paused unit is approved again.
B. The send is canceled when the approval is withdrawn.
C. The originally approved version of the email will be sent.
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: C |
