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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 2: Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Topic 3: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Topic 4: Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Topic 5: Email Marketing and Campaign Management | - Campaign setup and execution - Designing and sending marketing emails |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
Which two fields can you update for multiple media plan items at the same time? Each correct answer presents a complete solution.
A. Rate Type
B. Description
C. Rate
D. Vendor
Question 2
Which event can you configure to trigger an alert?
A. a deleted note
B. a downloaded file
C. an expired contract
D. an overdue task
Question 3
You create a client contact in Microsoft Dynamics Marketing.
You need to entirely replace the client contact with a vendor contact.
What should you do in the client contact?
A. Change the role from Client to Vendor.
B. Change the group from Client to Vendor.
C. Change the group from Client to Marketing.
D. Add a contract to the contact record.
Question 4
Which location in Microsoft Dynamics Marketing displays a comparison of budgeted expenses and actual expenses?
A. the Result Metrics report
B. the Expenses section of the budget workbook
C. the Budget area of the budget worksheet
D. the Budget section of the Expense Reconciliation page
Question 5
Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
A. Scheduler activity
B. task
C. social media activity
D. post
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: B |
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