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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Competitive and Solution Differentiation | - Competitive landscape understanding
|
| Industry Applications | - Predictive analytics use cases
|
| IBM SPSS Predictive Analytics Portfolio Overview | - SPSS product positioning and value proposition
|
| Sales Enablement and Positioning | - Customer engagement scenarios
|
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
What is the main purpose of segmentation algorithms in SPSS Modeler?
- A. To divide the market or customer base into groups.
- B. To reduce data to a simpler form.
- C. To prepare a data set for optimal modeling.
- D. To discover linked purchases and other occurrences.
Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?
- A. SPSS Collaboration and Deployment Services
- B. SPSS Statistics
- C. SPSS Decision Management
- D. SPSS Data Collection
SPSS Decision Management is most concerned with optimizing which type of decisions?
- A. Tactical
- B. Strategic
- C. Operational
- D. Personnel
A customer wants to optimize their data for simpler, more accurate, and faster models. Which family of algorithms/techniques best meets their needs?
- A. Segmentation
- B. Reduction
- C. Association
- D. Classification
What is the main purpose of association algorithms in SPSS Modeler?
- A. To divide the market or customer base into groups.
- B. To reduce data to a simpler form.
- C. To prepare a data set for optimal modeling.
- D. To discover linked purchases and other occurrences.
