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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
B) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C) Create an engagement program to send educational content and notify sales if they engage.
D) Send the prospects a monthly newsletter with product demos or free trial offers.

2. It is recommended that Email Preference Center should use more than one page level depth

A) True
B) False

3. LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A) Create a new automation rule.
B) Create a new segmentation rule.
C) Add a completion action to the form the prospects completed to register for the webinar.
D) Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

4. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A) The campaign is not a connected campaign so the data is not syncing.
B) The data hasn't been refreshed in 24 hours so the values haven't been updated.
C) The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
D) The engagement with those assets happened before the fields were added to the page layouts.

5. How many automation rules can you have

A) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
B) Always 100
C) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
D) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150

Solutions: