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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing and Content Creation | - Personalization and dynamic content
|
| Automation and Journey Orchestration | - Journey Builder
|
| Tracking, Reporting, and Optimization | - Optimization practices
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Data Management and Integration | - Integration concepts
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?
- A. Contact Configuration
- B. Data Relationships
- C. Data Designer
- D. Entry Source Data Extension.
Correct Answer: C 🗳️
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Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2)
- A. Include data for decision splits in Attribute Groups in Contact Builder; use contact data rather than journey data.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Use Data Extension Entry Sources with filters applied to perform segmentation activities for Journey Builder.
- D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
Correct Answer: B,D 🗳️
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Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled send.
What should be recommended?
- A. Recreate this external web form inside Marketing Cloud.
- B. Push each new record into Marketing Cloud via Platform Event API on form submit.
- C. Perform a daily bulk export to SFTP for import via Automation.
- D. Create this as a Journey Data Source via Journey Builder.
Correct Answer: C 🗳️
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Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today ' s email was sent using Marketing Cloud Connect (MCC), though last week ' s was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User- Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
- A. The previous send used Email Address as a Subscriber Key.
- B. Email Opt Out is only updated if the send originates in Salesforce.
- C. The Email Opt Out field needs to be added to the Contact Page Layout.
- D. The previous send ' s user needed to have edit permissions in Salesforce.
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activities
- B. Query Activity > API Event > Automation Studio Activities
- C. Import Activity > Decision Split > Journey Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Correct Answer: A 🗳️
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