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Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a true statement about Automation Studio?

A) There is a limit to the number of activities and steps that can be placed in a workflow
B) When multiple activities are in a single step, the activities are executed one at a time
C) A workflow is comprised of steps, and within each step are activities
D) Activities supported in Automation studio must first be defined in the Email Application

2. According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

A) Your unsubscribe mechanism must be operational for at least 20 days.
B) Your unsubscribe mechanism must be operational for at least 30 days.
C) you must process an unsubscribe request within 10 days.
D) You must process an unsubscribe request within 20 days.

3. Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A) Exclusion Script
B) Exclusion List
C) Domain Exclusion List
D) Suppression List

4. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

A) Import all content up front, rather than piece by piece.
B) Plan for content to be used cross-channel, eliminating duplicates.
C) Optimize the way content is stored with a naming convention.
D) Create folders for each type of uploaded content.

5. Why do consumers prefer email marketing? (Choose 3)

A) Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.
B) Customers can manage preferences and unsubscribes.
C) Put the consumer in control
D) Consumers trust brands to respect their preferences.

Solutions: