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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automation	20%	- Journey Builder flow design - Automation Studio workflow implementation - Automation type and activity selection
Messaging	11%	- Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery
Account Configuration	12%	- Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management - Sender Authentication Package implementation
Data Modeling and Management	21%	- Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance
Discovery and Architecture	16%	- Solution recommendation and long-term maintainability - Data and segmentation strategy design - Requirements gathering and analysis
Integration	20%	- Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single SMS sends using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2)

A. A field of Text type containing the country code plus mobile number.
B. A field of Phone type containing the mobile number.
C. A field of Locale type containing the locale code.
D. A field of Number type containing the mobile number.

Reveal Solution Discussion 0

Correct Answer: B,C 🗳️

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Question #2

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?

A. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
B. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
D. Refresh / Disconnect / Reconnect / Authenticate / Synchronize

Reveal Solution Discussion 0

Correct Answer: B 🗳️

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Question #3

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?

A. In Automation Studio, use verification activity to verify engagement on email in journey A; query Engagement data extension for journey B injection.
B. In Automation Studio, query activity engagement on Journey System data view for email send in Journey A; use resultant data extension for journey B injection.
C. In journey A, engagement split followed by Update Contact Activity to Boolean field on an Engagement data extension; query engagement data extension for journey B injection.
D. In journey A, engagement split after email send. In Automation Studio, query Journey Activity data view for the Engagement Split Result Boolean field; use resultant data extension for journey B injection.

Reveal Solution Discussion 0

Correct Answer: C 🗳️

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Question #4

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook Ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?