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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are the manager of a large website for your organization and you are using Google AdWords. You have installed Google Analytics and you are about to generate some reports for your site. One of the goals for your site is to drive valuable traffic; you would specifically like to know about choosing good keywords that will generate sale conversions. Based on this goal, which report does Google suggest would be ideal for you to generate?

A) Content > Site Search > Search Terms
B) Traffic Sources > AdWords > AdWords Campaigns Goals/E-Commerce Tab Traffic Sources > Keywords > Goals/E-Commerce Tab
C) Goals > Funnel Visualization
D) Content > Top Landing Pages > Comparison View

2. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Relate ads to their landing pages
B) Include deals and benefits
C) Filter out unqualified clicks
D) Define a clear call-to-action

3. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) The client's site probably hasn't had any visitors yet
B) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
C) Kenny won't see the statistics on the client's site because he's also using Google AdWords.
D) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.

4. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?

A) Views and Visitors
B) Metrics and Facets
C) Views and Reports
D) Dimensions and Metrics

5. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

A) An optimized website will receive a better quality score.
B) An optimized website will help organic search results.
C) An optimized website will receive a better landing page.
D) An optimized website will receive more conversions.

Solutions: