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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

A) An optimized website will receive a better quality score.
B) An optimized website will help organic search results.
C) An optimized website will receive a better landing page.
D) An optimized website will receive more conversions.

2. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var google_conversion_format
B) var Google_conversion id
C) var google_conversion_language
D) var google_conversion_value

3. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) $13,000
B) $21,000
C) 162.5 percent
D) 16.25 percent

4. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A) You can see the details on your Account Performance Tab.
B) You can have the report emailed to you in .csv format.
C) You can see the details on your Keywords tab.
D) You can see the details on the Networks tab.

5. Fred is enabling Google Analytics to include e-commerce reporting on his website. After Fred enables the e-commerce tracking in his site's profile, where does he add the Google Analytics tracking code to his site?

A) The e-commerce tracking code should be included on the receipt page of Fred's website.
B) The e-commerce tracking code should be included on all pages of Fred's website.
C) The e-commerce tracking code should be included on the shopping cart page of Fred's web site.
D) The e-commerce tracking code should be included on the footer section of all pages in Fred's website.

Solutions: