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Having a certification in SAP Emarsys Customer Engagement Implementation provides professionals with a competitive edge in the job market. It demonstrates their expertise in implementing SAP Emarsys Customer Engagement solutions and their commitment to ongoing professional development. The C-C4H225-11 Exam is a valuable certification for professionals looking to enhance their career opportunities in the field of customer engagement and marketing technology.

 

NEW QUESTION # 11
You want to filter all contacts who made their last purchase on Black Friday. Which filter is correct?

• A. Days since last engagement
• B. Spent in the last 24 months
• C. Order(s) made X days ago
• D. Days since last purchase

Answer: D

NEW QUESTION # 12
You are about to create your monthly email report and you want to see revenue results of two different campaigns next to each other. Where can you create this report?

• A. Analytics > Trends > Comparison
• B. Analytics > Trends > Revenue
• C. Analytics > Trends > Revenue Analytics
• D. Analytics > Trends > Trend Reporting

Answer: A

NEW QUESTION # 13
In your test campaign, only 50% of push messages are delivered. The error message states "Invalid push token". What do you do?

• A. Check the SDK version in your app.
• B. Create a silent push message.
• C. Add iOS and Android platform-specific values for your messages.
• D. Check your segmentation criteria and only include push-enabled users.

Answer: D

NEW QUESTION # 14
You want to prevent a specific coffee brand, "GALLO", from being recommended on your website, although it will still be available to purchase. How can you do this?

• A. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.
• B. Use command (['exclude', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee products
• C. Use command (['include', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee product
• D. Set available to false in product catalog for all products the brand.

Answer: B

NEW QUESTION # 15
You want to connect your own hosted databases to SAP Emarsys Customer Engagement using Relational Data Service (RDS). Which of the following connection types require a certificate authority (CA)? Note:
There are 3 correct answers to this question.

• A. Amazon Redshift
• B. Google BigQuery
• C. PostgreSQL
• D. Snowflake
• E. MySQL

Answer: B,C,E

NEW QUESTION # 16
You want to display different content for your female and male contacts in your email campaign. Which function do you use?

• A. Predict Recommendation settings
• B. Open Block Style settings
• C. Product source
• D. Block targeting

Answer: D

NEW QUESTION # 17
You are implementing Web Channel and you are told to use all web campaign types available. What are your choices? Note: There are 3 correct answers to this question.

• A. Ribbon: to display a ribbon at the top or bottom of the page
• B. Embed: to replace a selected element on your website
• C. Overlay: to have content appear above the normal website content
• D. Space: to insert blank elements on your website
• E. Category: to insert a category-level recommendation

Answer: A,B,C

NEW QUESTION # 18
You are setting up a new API call to add a new contact that has opted in, and you want to ensure the system opt-in field is set correctly. What value must you use?

• A. "31" : "1"
• B. "31" : "True"
• C. "1" : "True"
• D. "1" : "1"

Answer: B

NEW QUESTION # 19
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?

• A. Management > Form Settings > Opt-in invitation and interests
• B. My profile > Form default language
• C. Management > Form settings > General format
• D. Channels > Email campaigns

Answer: A

NEW QUESTION # 20
You receive a call from the marketing team saying they need to make a decision about a campaign to collect new contacts with an SAP Emarsys Customer Engagement form. Is it possible to check the number of new contacts who signed up via an active SAP Emarsys Customer Engagement registration form?

• A. Yes, under the Shopify Customer Registration event in a Tactic.
• B. Yes, under Analytics > Registrations > Per Contact Source.
• C. Yes, under Management > Forms Settings.
• D. No, the Registrations report is not shown in real time.

Answer: B

NEW QUESTION # 21
How does contact duplication work in SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.

• A. Contacts with the same unique identifier are merged automatically on import.
• B. It runs once a day, checking against the full database.
• C. It runs every time a new contact is about to be imported.
• D. Contacts with identical first name and last name are merged automatically.

Answer: A,C

NEW QUESTION # 22
You want to test two different Overlay Web Channel campaigns. Which options do you have? Note:
There are 2 correct answers to this question.

• A. Activate the Advanced Scheduling page and set up an A/B test.
• B. Split your recipient source into two contact lists and activate two separate campaigns.
• C. Create an Automation program with an A/B splitter and insert two different campaigns.
• D. Create an Interactions program with an A/B splitter and insert two different campaigns.

Answer: A,C

NEW QUESTION # 23
You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts". How is this possible? Note: There are 2 correct answers to this question.

• A. The audience was archived.
• B. The audience is updated on a daily basis only.
• C. The network audience was created but the transfer of the contacts failed.
• D. The network audience was created but there are not enough contacts.

Answer: B,D

NEW QUESTION # 24
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.

• A. Product Subscription
• B. Newsletter Registration
• C. General Registration
• D. Consent Management
• E. Change Profile

Answer: B,C,E

NEW QUESTION # 25
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts? Note: There are 3 correct answers to this question.

• A. Use first name and last name.
• B. Use email address.
• C. Use an SAP Emarsys Customer Engagement internal ID.
• D. Use an external ID.
• E. Use date of birth.

Answer: B,C,D

NEW QUESTION # 26
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