Introduction to AdWords Fundamentals Exam
In general, organizations issue certifications for deserving people who have demonstrated their knowledge and competence in a system or solution. The certification of people is a way to establish a bar and create a standard to identify people who can be classified as experts in their field.
Google started with Google Advertising Professionals. He was replaced by Google AdWords certification in 2010 after making changes to the program. In 2013, the program was replaced by Google AdWords partners.
Any person or agency can subscribe to the Google AdWords partner program. To be a certified AdWords professional, a person must pass the basic exam and at least one advanced/specialized exam.
What is the duration, language, and format of AdWords Fundamentals Exam
Format: Multiple choices, multiple answers
- Passing score: 80%
- Length of Examination: 120 minutes
- Number of Questions: 100
- Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
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Google adwords-fundamentals Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Bidding, Budgeting, and Performance Measurement | - Bidding strategies
|
| Keyword, Targeting, and Ad Creation | - Keyword research and match types
|
| Google Ads Fundamentals and Search Advertising Basics | - Understanding Google Ads ecosystem
|
| Optimization and Campaign Improvement | - Campaign optimization strategies
|
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