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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Build solutions in Journey Builder - Recommend automation solutions - Build solutions in Automation Studio |
| Topic 2: Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Import and manage subscriber data - Design and configure Data Extensions - Configure segmentation tools |
| Topic 3: Content Creation and Delivery | 24% | - Configure send settings - Manage and organize campaign content - Select appropriate tools for sending - Create and customize email content |
| Topic 4: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Create and configure reports - Analyze campaign performance |
| Topic 5: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Subscriber acquisition and retention - Design effective emails and programs |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
- A. Include a Verification activity between each step of an automation.
- B. Add each Send Email activity to a single step in an automation.
- C. Add each Send Email activity to different steps in an automation.
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
- A. Einstein Recommendations
- B. Einstein Copy Insights
- C. Einstein Messaging Insights
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?
- A. Nothing - bounce rates up to 30% are acceptable.
- B. Continue monitoring the bounce rate for changes.
- C. Remove the bounced addresses before the next send.
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
- A. Download out new mobile app here
- B. Out new mobile app
- C. Download now
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
- A. Wait Until Event
- B. Engagement Split
- C. Behavioral Trigger
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpsIT members. You can sign-up / login (it's free).
