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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solution Positioning & Differentiation | 30% | - Business value and ROI demonstration - Competitive advantages over alternative analytics tools |
| Selling & Licensing Fundamentals | 20% | - Licensing models and options - Support and service offerings |
| Target Markets & Customer Needs | 25% | - Identifying prospects and use cases - Industry-specific applications |
| SPSS Product Portfolio Overview | 25% | - SPSS Modeler capabilities - SPSS Statistics features and use cases - SPSS Text Analytics and related modules |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. Which characteristic of SPSS Collaboration and Deployment Services appeals most to expert analysts?
A) Ability to automate processes
B) Integration with existing environment
C) Enterprise readiness
D) Collaboration with business users
2. What is the main purpose of SPSS Modeler?
A) To craft effective and eye-catching surveys.
B) To uncover hidden relationships in data.
C) To improve the management of analytical assets.
D) To test specific hypotheses.
3. A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?
A) Text message
B) Interactive voice response
C) In person
D) Smartphone application
4. A customer wants to optimize their data for simpler, more accurate, and faster models. Which family of algorithms/techniques best meets their needs?
A) Segmentation
B) Reduction
C) Association
D) Classification
5. Which user is most likely to use the automated modeling feature of SPSS Modeler?
A) IT manager
B) Professional statistician
C) Business executive
D) Business analyst
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: D |
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